All good footwear needs to be looked after and paid attention to. As we wear it, it becomes more and more personal and takes on a unique naturalness that adapts to the wearer's foot.

Like any natural product, aging is a logical and inevitable process; but in order to delay it as much as possible and maintain its properties, it is necessary to take care of it and give it the correct treatment to guarantee the preservation of the skin, as well as maintain its flexibility, natural feel and beauty.

The leathers tanned by hand for JOSÉ DE MORA shoes are of exceptional quality but, like all leathers, they are natural, noble and maintain their original essence. Consequently, they require care to preserve their characteristics over time. It is true that the leather chosen by JOSÉ DE MORA is very resistant but it inevitably suffers constant aggressions such as water, humidity, heat, sun... Therefore, nourishing and protecting the footwear will allow it to be more pleasant to use and its life to be extended over the years.

At JOSÉ DE MORA we have a whole range of special products that will protect footwear from external aggressions. On the one hand, we have water-based natural creams They do not contain chemicals that degrade the leather; in addition, these creams maintain the original color and give a full-of-life shine that is exclusive to a shoe of exceptional quality. And on the other hand, we offer our customers a paste made from natural components based on beeswax and jojoba oil, a long-lived plant that exceeds an average of 100 years of life. The combination of both products enhances the beauty of footwear and prolongs its life.

All good footwear needs to be looked after and paid attention to. As we wear it, it becomes more and more personal and takes on a unique naturalness that adapts to the wearer's foot.

Like any natural product, aging is a logical and inevitable process; but in order to delay it as much as possible and maintain its properties, it is necessary to take care of it and give it the correct treatment to guarantee the preservation of the skin, as well as maintain its flexibility, natural feel and beauty.

The leathers tanned by hand for JOSÉ DE MORA shoes are of exceptional quality but, like all leathers, they are natural, noble and maintain their original essence. Consequently, they require care to preserve their characteristics over time. It is true that the leather chosen by JOSÉ DE MORA is very resistant but it inevitably suffers constant aggressions such as water, humidity, heat, sun... Therefore, nourishing and protecting the footwear will allow it to be more pleasant to use and its life to be extended over the years.

At JOSÉ DE MORA we have a whole range of special products that will protect footwear from external aggressions. On the one hand, we have water-based natural creams They do not contain chemicals that degrade the leather; in addition, these creams maintain the original color and give a full-of-life shine that is exclusive to a shoe of exceptional quality. And on the other hand, we offer our customers a paste made from natural components based on beeswax and jojoba oil, a long-lived plant that exceeds an average of 100 years of life. The combination of both products enhances the beauty of footwear and prolongs its life.

For a JOSÉ DE MORA shoe to look its best, the owner must follow these four consecutive phases: Firstly, it must clean the entire surface of the shoe with a brush or cloth to remove dirt and dust accumulated on the outside.

Subsequently, every 6 or 8 uses, apply a beeswax paste with a sponge or cloth in a thin, spread layer, distributed over the entire surface of the leather. This phase allows nourish to the skin and give it a more rejuvenated appearance.

Thirdly, and whenever required (when going out, for special occasions, etc.) you should spread the skin-colored cream with a sponge or cloth to give it a glowThis is achieved by spreading the cream evenly in a very thin layer and in a gentle manner. This will allow the skin's natural colour to come out again.

And finally, once it has been drying the cream layer - it usually takes about 10 minutes - must brush the shoes with a chamois leather. This way, their natural colour will stand out more brightly. It is as if they were brand new.

If you follow these four tips, we are sure that the JOSÉ DE MORA footwear you have purchased will always look like new but will fit your foot like a second skin. The exceptional quality of our materials and the experience of our craftsmen are our guarantee; it is good to carry out small periodic maintenance tasks and your shoe will retain its original qualities.