Without a doubt, this footwear is the star product of our town. The fame of the Valverde del Camino shoe industry can be reduced in the popular imagination to our boots. Although, this is certainly not the case, and is much more widespread, a good master shoemaker from our town never loses or forgets that quality and bearing of good country boots must be impregnated in each piece of leather chosen especially for their manufacture and in each of the stitches that support them.

 Despite not losing their essence, the boots have evolved, like all the footwear in our city, they have adapted to fashions, they have renewed their way of working and their materials, to adapt to the new times, but also to improve the quality and durability of their footwear. Some of the renovations worth highlighting are:

–       Multitude of designs: New instruments and new trends in footwear have opened up a new world of possibilities in relation to design, which can be adapted to all tastes. We can find simpler decorations or even some perforated ornaments, which only means that it is a living industry that is advancing and making its way in the fashion industry by leaps and bounds.

–       The new lasts: They have also meant a before and after in this sector, since more stylized boots can be obtained, with a more elegant and modern image.

–       The interiors: They have been made softer and feel much more pleasant on the foot, offering a better feeling when stepping.

–       The outer skins: They have also changed. Nowadays, there are multiple types of leather for every need, and you can choose a resistant leather, but softer and more flexible, pursuing the same objective as the interior, seeking comfort for the wearer. As for comfort, there are also other sizes that have improved in recent years, thanks to new materials and techniques, breathability and waterproofing, two essential concepts for anyone who wants to keep their feet healthy.

These improvements in this footwear have been responsible for achieving a paradigm shift in the Valverde boot. Footwear created for pilgrimages, field work and hunting, today they are a luxury product, known internationally, used in elaborate looks that set trends.

At José de Mora, we are very proud to be part of this great shoemaking family, which has managed to export its traditional footwear not as just another shoe that can be copied, since they are a piece of handcrafted footwear and therefore have a value that mass-produced footwear does not have, but it is also a way of recognising the work that our footwear experts have managed to do, renewing and researching within their professionalism and the know-how that characterises them. Without a doubt, we can say that the boots, today, bear the name of our town as the best label of quality.