Corporate Blog

Corporate Blog

35 years designing footwear

After a long journey, José de Mora looks back and can proudly say that a large number of prestigious international firms have placed their trust in his know-how.

The Andalusian designer constantly affirms that, for him, a shoe is like a work of art. And as with any good work, the maturation process is long and exciting. His sources of inspiration are multiple, but they always start from a common base: his roots in the Andalusian town of Valverde del Camino, an area with more than 150 years of shoemaking tradition.

José de Mora says that drawing inspiration from Andalusia is one of his secrets. There, he says, “art is endless and there is always something new that makes you create. You can go to Italy, to France; you can visit Paris, London, Venice, but this confluence of cultures and wisdom, and this art that exists in Andalusia is a source of wealth for creativity. A designer is not really good if he does not get to know Andalusia.”

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Types of men's shoes

One of the garments in which men can find the greatest variety is footwear. There is a wide variety of footwear for men and more specifically, within dress shoes, we have various models capable of satisfying the tastes of practically all male audiences.

In Jose de Mora We have different types men's dress shoes, handcrafted. Of course we also have a selection of dress shoes for her, but in this article we will focus on men's footwear.

Dress shoes are a key piece of any outfit, and can make all the difference. The right, elegant shoes can make or break an outfit. In any case, when choosing any type of footwear, the most important thing is that we like them and that we feel comfortable wearing them (even if we have terrible taste). Comfort is also essential, uncomfortable shoes can cause problems for our feet and ruin an event or an evening.

When it comes to dress shoes, British craftsmen have been very prolific, and have left us some legendary models that craftsmen from all over the world have later used as a reference for some of our own creations. One of the best known is the Oxford.

 

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The most luxurious shoes in the world

There is no doubt that handmade footwear has become a coveted product throughout the world, and in many cases a luxury item. And no wonder, there is a lot of work behind this type of footwear, made to measure, with the best materials and following traditional techniques, to bring to reality an innovative design by an expert and experienced designer.

In Jose de Mora We know this well, and that is why our handmade footwear is positioned in the luxury market, but trying to achieve reasonable prices that allow a greater number of people to enjoy our know-how.

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Footwear trends for this autumn-winter 2018-2019

This new autumn-winter season is full of new things in terms of women's footwear. Although we are still practically in summer with temperatures more typical of early August, autumn is already here and we must take note of the trends that will prevail on the streets this season. With this article we will be prepared to get the prettiest models before anyone else and be the first to show off the latest fashion for our feet.

As has been the case in recent years, boots and ankle boots will continue to be the most popular type of footwear. This year, the following types of boots and ankle boots will be the most popular:

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The boots of Valverde del Camino, a unique piece

 
Valverde del Camino boots are footwear with their own name, they are not just simple country boots, they are carefully crafted footwear, pampered by shoemakers with the sole aim of offering their customers unique pieces, small works of art for your feet.

Without a doubt, this footwear is the star product of our town. The fame of the Valverde del Camino shoe industry can be reduced in the popular imagination to our boots. Although, this is certainly not the case, and is much more widespread, a good master shoemaker from our town never loses or forgets that quality and bearing of good country boots must be impregnated in each piece of leather chosen especially for their manufacture and in each of the stitches that support them.

 Despite not losing their essence, the boots have evolved, like all the footwear in our city, they have adapted to fashions, they have renewed their way of working and their materials, to adapt to the new times, but also to improve the quality and durability of their footwear. Some of the renovations worth highlighting are:

 

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The quality of the shoe industry in Valverde del Camino is recognized The quality of the shoe industry in Valverde del Camino is recognized

 
Quality has always been one of the basic pillars of our company, but from this moment on, the quality of the shoe industry in our town is recognised. Valverde del Camino has a tradition in footwear for many years, years in which all shoemakers have tried to achieve excellence in each of the models we have manufactured.
 

The oldest information we know about the excellence of our countrymen comes from Manuel Montero Asnero, a Valverde native who was the first craftsman to participate in the International Exhibition in Vienna in 1873 and managed to win the prize for the best women's shoe with a hollowed-out sole heel in three Solomonic columns, whose bases form the firm top and the seat the back. The pattern was cut, trimmed and made by himself. Although he was the first, he was not the only one to stand out, but at this time, this guarantee  

Quality is a recognition to each and every one of them and to each of the good professionals who still continue working in this industry.

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Jesús Calleja chooses José de Mora for his adventure with Bertin Osborne in Planeta Calleja

The boots chosen for the horse ride by Jesús Calleja, to do his program with the special guest Bertín Osborne, have been those of our company Sport and Horse Riding SLThis has been possible thanks to the quality of our products and the recognition of our brands within the artisanal footwear sector of Valverde del Camino. From our company we would like to thank you for your trust in us, as we work to achieve the highest quality and the most careful design, combining fashion and tradition, and above all seeking maximum comfort and support for the foot, two essential qualities for a riding boot.

Bertín, the singer and presenter, is not exactly known for his love of mountaineering, although he is known for his passion for horses. Even so, he has taken on the challenge that Jesús Calleja proposed to him on March 18: Living an adventure in the magnificent landscapes of the Picos de Europa.

The adventure consisted of several parts. The first was kayaking through the Hoces del Río Duratón, in Segovia, where, despite being the first time he had done it and taking a dip, he enjoyed it. However, the third part was not as fun, as he could not overcome his fear and his vertigo, which forced him to abandon the climb of a vertical wall. But as he likes to see the positive side of things, he decided to watch the climb from below while enjoying a good wine. 

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Cow split leather for footwear

When it comes to footwear, the comfort of our feet is very important, as they are the base that supports our entire body, and when we choose a shoe that is handcrafted, it is important to look for one that is made with the highest quality leather. One of the most commonly used leathers in the manufacture of handcrafted footwear is the so-called cowhide split leather. This type of leather offers ideal characteristics for being worked by hand and also adapts perfectly to our foot. Cowhide split leather is one of the various techniques that exist for tanning leather. In cowhide, this is the most commonly used method, but not the only one. The choice of tanning technique will be directly related to two factors: the type of leather and the use that will be given to it.

In this case we are going to focus on cowhide split leather for handmade footwear. The technique consists of obtaining leather from the layers of skin that are closest to the flesh of the animal, that is, all the lower layers that are obtained after separating the most superficial layer, since more than one piece of leather can be obtained depending on the thickness we want and the use we want to give it.

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The essentials of women's footwear

At any age, a woman should have a series of shoes in her wardrobe that never go out of style and that we can wear at any time year after year. When we decide to buy these shoes, we cannot buy just anything, we must think about it and make a small investment so that they always look like they are brand new.

We highlight the following models that cannot be missing in a woman's wardrobe:

Sports shoes

These shoes are comfortable and can get us out of a tight spot at any given moment, which is why they cannot be missing from our wardrobe. They are used for sports, but also for walks in the open air or simply for going for a walk around your city. This season they are trendy, and they can be combined with many different looks since there are thousands of colors and models to choose from. The sporty trend teaches us that you can dress in style with very comfortable clothes and shoes.

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