{"id":754,"date":"2019-01-02T08:00:41","date_gmt":"2019-01-02T08:00:41","guid":{"rendered":"https:\/\/josedemora.com\/como-cuidar-un-zapato-jose-de-mora\/"},"modified":"2019-01-02T08:00:41","modified_gmt":"2019-01-02T08:00:41","slug":"como-cuidar-un-zapato-jose-de-mora","status":"publish","type":"post","link":"https:\/\/josedemora.com\/en\/how-to-take-care-of-a-jose-de-mora-shoe\/","title":{"rendered":"How to take care of a shoe JOSE DE MORA"},"content":{"rendered":"

All good footwear needs to be looked after and paid attention to. As we wear it, it becomes more and more personal and takes on a unique naturalness that adapts to the wearer's foot.<\/p>\n

Like any natural product, aging is a logical and inevitable process; but in order to delay it as much as possible and maintain its properties, it is necessary to take care of it and give it the correct treatment to guarantee the preservation of the skin, as well as maintain its flexibility, natural feel and beauty.<\/p>\n

The leathers tanned by hand for JOS\u00c9 DE MORA shoes are of exceptional quality but, like all leathers, they are natural, noble and maintain their original essence. Consequently, they require care to preserve their characteristics over time. It is true that the leather chosen by JOS\u00c9 DE MORA is very resistant but it inevitably suffers constant aggressions such as water, humidity, heat, sun... Therefore, nourishing and protecting the footwear will allow it to be more pleasant to use and its life to be extended over the years.<\/p>\n

At JOS\u00c9 DE MORA we have a whole range of special products that will protect footwear from external aggressions. On the one hand, we have\u00a0water-based natural creams\u00a0<\/b><\/u>They do not contain chemicals that degrade the leather; in addition, these creams maintain the original color and give a full-of-life shine that is exclusive to a shoe of exceptional quality. And on the other hand, we offer our customers\u00a0a paste made from natural components based on beeswax and jojoba oil<\/b><\/u>, a long-lived plant that exceeds an average of 100 years of life. The combination of both products enhances the beauty of footwear and prolongs its life.<\/p>\n

All good footwear needs to be looked after and paid attention to. As we wear it, it becomes more and more personal and takes on a unique naturalness that adapts to the wearer's foot.<\/p>\n

Like any natural product, aging is a logical and inevitable process; but in order to delay it as much as possible and maintain its properties, it is necessary to take care of it and give it the correct treatment to guarantee the preservation of the skin, as well as maintain its flexibility, natural feel and beauty.<\/p>\n

The leathers tanned by hand for JOS\u00c9 DE MORA shoes are of exceptional quality but, like all leathers, they are natural, noble and maintain their original essence. Consequently, they require care to preserve their characteristics over time. It is true that the leather chosen by JOS\u00c9 DE MORA is very resistant but it inevitably suffers constant aggressions such as water, humidity, heat, sun... Therefore, nourishing and protecting the footwear will allow it to be more pleasant to use and its life to be extended over the years.<\/p>\n

At JOS\u00c9 DE MORA we have a whole range of special products that will protect footwear from external aggressions. On the one hand, we have water-based natural creams <\/b><\/u>They do not contain chemicals that degrade the leather; in addition, these creams maintain the original color and give a full-of-life shine that is exclusive to a shoe of exceptional quality. And on the other hand, we offer our customers a paste made from natural components based on beeswax and jojoba oil<\/b><\/u>, a long-lived plant that exceeds an average of 100 years of life. The combination of both products enhances the beauty of footwear and prolongs its life.<\/p>\n

For a JOS\u00c9 DE MORA shoe to look its best, the owner must follow these four consecutive phases: Firstly, it must clean<\/u> the entire surface of the shoe with a brush or cloth to remove dirt and dust accumulated on the outside.<\/p>\n

Subsequently, every 6 or 8 uses, apply a beeswax paste with a sponge or cloth in a thin, spread layer, distributed over the entire surface of the leather. This phase allows nourish<\/u> to the skin and give it a more rejuvenated appearance.<\/p>\n

Thirdly, and whenever required (when going out, for special occasions, etc.) you should spread the skin-colored cream with a sponge or cloth to give it a glow<\/u>This is achieved by spreading the cream evenly in a very thin layer and in a gentle manner. This will allow the skin's natural colour to come out again.<\/p>\n

And finally, once it has been drying<\/u> the cream layer - it usually takes about 10 minutes - must brush<\/u> the shoes with a chamois leather. This way, their natural colour will stand out more brightly. It is as if they were brand new.<\/p>\n

<\/a>If you follow these four tips, we are sure that the JOS\u00c9 DE MORA footwear you have purchased will always look like new but will fit your foot like a second skin. The exceptional quality of our materials and the experience of our craftsmen are our guarantee; it is good to carry out small periodic maintenance tasks and your shoe will retain its original qualities.<\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>","protected":false},"excerpt":{"rendered":"

All good footwear needs to be looked after and paid attention to. As we wear it, it becomes more and more personal and takes on a unique naturalness that adapts to the wearer's foot.<\/p>\n

Like any natural product, aging is a logical and inevitable process; but in order to delay it as much as possible and maintain its properties, it is necessary to take care of it and give it the correct treatment to guarantee the preservation of the skin, as well as maintain its flexibility, natural feel and beauty.<\/p>\n

The leathers tanned by hand for JOS\u00c9 DE MORA shoes are of exceptional quality but, like all leathers, they are natural, noble and maintain their original essence. Consequently, they require care to preserve their characteristics over time. It is true that the leather chosen by JOS\u00c9 DE MORA is very resistant but it inevitably suffers constant aggressions such as water, humidity, heat, sun... Therefore, nourishing and protecting the footwear will allow it to be more pleasant to use and its life to be extended over the years.<\/p>\n

At JOS\u00c9 DE MORA we have a whole range of special products that will protect footwear from external aggressions. On the one hand, we have\u00a0water-based natural creams\u00a0<\/b><\/u>They do not contain chemicals that degrade the leather; in addition, these creams maintain the original color and give a full-of-life shine that is exclusive to a shoe of exceptional quality. And on the other hand, we offer our customers\u00a0a paste made from natural components based on beeswax and jojoba oil<\/b><\/u>, a long-lived plant that exceeds an average of 100 years of life. The combination of both products enhances the beauty of footwear and prolongs its life.<\/p>","protected":false},"author":5,"featured_media":738,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[62],"tags":[],"class_list":["post-754","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-corporativo"],"acf":[],"yoast_head":"\nC\u00f3mo cuidar un zapato JOS\u00c9 DE MORA - Jos\u00e9 de Mora<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/josedemora.com\/en\/how-to-take-care-of-a-jose-de-mora-shoe\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo cuidar un zapato JOS\u00c9 DE MORA\" \/>\n<meta property=\"og:description\" content=\"Todo buen calzado es necesario cuidarlo y prestarle atenci\u00f3n. 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Cierto es que el cuero elegido por JOS\u00c9 DE MORA es muy resistente pero inevitablemente sufre constantes agresiones como el agua, la humedad, el calor, el sol\u2026 Por eso, nutrir y proteger el calzado permitir\u00e1 que su uso sea m\u00e1s agradable y su duraci\u00f3n se prolongue a lo largo de los a\u00f1os. En JOS\u00c9 DE MORA disponemos de toda una gama especial de productos que proteger\u00e1n al calzado de las agresiones externas. Por una parte, tenemos\u00a0cremas naturales de base acuosa\u00a0que no contienen qu\u00edmicos que degraden la piel; adem\u00e1s, estas cremas mantienen el color original y dan un brillo lleno de vida exclusivo de un zapato de excepcional calidad. Y por otro, ofrecemos a nuestros clientes\u00a0una pasta hecha de componentes naturales a base de cera de abeja y aceite de jojoba, una planta longeva que excede de un promedio de 100 a\u00f1os de vida. La combinaci\u00f3n de ambos productos permite realzar la belleza del calzado y prolongar su vida.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/josedemora.com\/en\/how-to-take-care-of-a-jose-de-mora-shoe\/\" \/>\n<meta property=\"og:site_name\" content=\"Jos\u00e9 de Mora\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-02T08:00:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/josedemora.com\/wp-content\/uploads\/2016\/08\/7.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sport y Equitaci\u00f3n Valverde S.L\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sport y Equitaci\u00f3n Valverde S.L\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/josedemora.com\/como-cuidar-un-zapato-jose-de-mora\/\",\"url\":\"https:\/\/josedemora.com\/como-cuidar-un-zapato-jose-de-mora\/\",\"name\":\"C\u00f3mo cuidar un zapato JOS\u00c9 DE MORA - Jos\u00e9 de Mora\",\"isPartOf\":{\"@id\":\"https:\/\/josedemora.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/josedemora.com\/como-cuidar-un-zapato-jose-de-mora\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/josedemora.com\/como-cuidar-un-zapato-jose-de-mora\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/josedemora.com\/wp-content\/uploads\/2016\/08\/7.jpg\",\"datePublished\":\"2019-01-02T08:00:41+00:00\",\"dateModified\":\"2019-01-02T08:00:41+00:00\",\"author\":{\"@id\":\"https:\/\/josedemora.com\/#\/schema\/person\/f7753ab9a39a122afeca8e123a8b58ba\"},\"breadcrumb\":{\"@id\":\"https:\/\/josedemora.com\/como-cuidar-un-zapato-jose-de-mora\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/josedemora.com\/como-cuidar-un-zapato-jose-de-mora\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/josedemora.com\/como-cuidar-un-zapato-jose-de-mora\/#primaryimage\",\"url\":\"https:\/\/josedemora.com\/wp-content\/uploads\/2016\/08\/7.jpg\",\"contentUrl\":\"https:\/\/josedemora.com\/wp-content\/uploads\/2016\/08\/7.jpg\",\"width\":640,\"height\":480},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/josedemora.com\/como-cuidar-un-zapato-jose-de-mora\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/josedemora.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"C\u00f3mo cuidar un zapato JOS\u00c9 DE MORA\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/josedemora.com\/#website\",\"url\":\"https:\/\/josedemora.com\/\",\"name\":\"Jos\u00e9 de Mora\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/josedemora.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/josedemora.com\/#\/schema\/person\/f7753ab9a39a122afeca8e123a8b58ba\",\"name\":\"Sport y Equitaci\u00f3n Valverde S.L\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/josedemora.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e28dd3fe8cf6a1ceee8c619df57c36d5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e28dd3fe8cf6a1ceee8c619df57c36d5?s=96&d=mm&r=g\",\"caption\":\"Sport y Equitaci\u00f3n Valverde S.L\"},\"url\":\"https:\/\/josedemora.com\/en\/author\/wanda\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"C\u00f3mo cuidar un zapato JOS\u00c9 DE MORA - Jos\u00e9 de Mora","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/josedemora.com\/en\/how-to-take-care-of-a-jose-de-mora-shoe\/","og_locale":"en_GB","og_type":"article","og_title":"C\u00f3mo cuidar un zapato JOS\u00c9 DE MORA","og_description":"Todo buen calzado es necesario cuidarlo y prestarle atenci\u00f3n. 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